What Does Godzilla and ZMOT (Google Term) Have in Common?
“ZMOT” in question isn’t some 3-D cinematic monster that boils up from the sea
to trample downtown Tokyo (though ZMOT and Godzilla do have a few similarities).
“ZMOT” is what Google has decided is now happening to the real estate market
—our own Centennial and Greenwood Villagereal estate market definitely included!
The concept headlines
this year’s joint Google-National Association of Realtors study of the current
real estate market. It’s focused on how digital media usage is affecting home
They find that ZMOT is
trampling everything in sight.
stands for “Zero Moment of Truth” — the long-anticipated point in time when
traditional modes of shopping and purchasing become eclipsed by the digital
universe: web sites, search engines, social channels, online video, etc. etc.
from the publication: 1. 9
out of 10 homebuyers today rely on the web as a primary research source (forget
about asking around at the PTA meeting)... 2. 52%
turn to the Internet first (instead of the back page of Section 2 of the
local newspaper)… 3. One-fifth
of real estate-related searches take place on mobile devices (that doesn’t
mean driving around the neighborhood, either)… ZMOT is here, all
right, and those of us whose profession is to spend full time in the Centennial and Greenwood Villagereal estate
market are not at all surprised. It’s unlike Raymond Burr’s famed opening line
happened here was caused by a force which up until a few days ago was entirely
beyond the scope of Man’s imagination."
What has now “happened here” is
that homebuyers are performing an average 11 online searches before settling
down to take action (‘take action’ is key — it’s a good way to separate out
this mean you’re on your own in this digital age, wrestling with your iPad,
smartphone and web search engine to figure out your next foray into Centennial and Greenwood Village real estate market?
Fortunately, not at all. Of those 9 out of 10 who use the Internet, fully 89%
also turn to someone like me — your Centennial and Greenwood Village real estate
agent — to help buy or sell.
IOW- In Other Words,
give me a call! Jason Peck is
part of the Carr Peck & Associates at Keller Williams. He has been
recognized locally and nationally as in expert in real estate. Locally he is
6th in Denver Metro home sales out of 5,000 agents and has been recognized
by the Wall Street Journal and Real Trends as one of the top selling agents in
the country. He is co-author of the National Best Selling Book, “The New
Rise in Real Estate”. For more information feel free to contact him or call
Photo courtesy of brusimm.com
Author:Jason Peck Phone: 720-446-6301 Dated: August 1st 2013 Views: 3,581 About Jason: ...
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